Have You Got Your Marketing Budget Right?

Netmatters Ltd
Posted by Netmatters Ltd
15th April 2019
Marketing Budget Calculator
“On average, marketing budgets make up 11.4% of total company budgets"

Source: webstrategiesinc.com

Have You Got Your Marketing Budget Right?

The fact that you could be using over a tenth of your entire company budget on marketing emphasises how important it is to get value for money.

We have created a Marketing Budget Calculator to help you find out if your current budget is helping you to achieve growth YoY. Fill out the details and get your calculations from our marketing calculator below.

If you are interested in a professional, in-depth analysis of your marketing spend, you can submit your contact details and get a detailed digital marketing assessment sent through from your figures entered. 

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What Are your Goals?

We work to deliver the best return on investment possible for our clients. We achieve this by tailoring our services to our clients’ unique values and goals. A big part of this is understanding the multiple revenue streams that form a successful business. This knowledge is then used as a basis to calculate the average value of a lead, and other monetary goals that form our benchmark for success for all businesses no matter the size or scale.

At Netmatters, we collaborate with clients to identify what will bring them the most value. From this, we create bespoke marketing strategies that consider the following.

  • If you are an e-commerce website looking to drive sales, or if your main measures of success are service quotes or lead generation
  • Whether you are looking to drive many one-off purchases or gain loyal long-term customers
  • If you are aiming to expand your marketing either geographically or across new marketing channels.

What Are You Getting Out of Your Spend?

When setting goals, you should be able to determine what standard measures of success are applicable to your business. High levels of traffic are sought after by websites looking to raise their brand awareness. However, if you are an online retailer, traffic probably won’t matter much to you unless it ends in the visitor making a purchase.

If you haven’t thought about your business like this, there’s a strong chance you could be wasting your money on a digital marketing channel that isn’t right for you. This is something we go out of our way to ensure doesn’t happen.

One of our core values at Netmatters is Ethics. For us it is only ethical that we carry out work that we strongly believe will give our clients value for money.

We’ve made it easy for you to determine whether you are getting long term value from your current marketing budget. All you need to do is fill out the fields in the marketing calculator with information about your values and goals and it will provide you with figures you should be considering for your marketing spend to achieve the amount of new customers from your marketing efforts.

Our experienced marketing team is on hand to help you. Contact one of our expert team today on 01603 515007 or by filling out the form below.