Content Marketing
Our strategy-driven approach to content marketing ensures it not
only acquires new customers but engages with your existing clientele.
Outstanding Content Marketing that Engages Your Target Audience
Our team at Netmatters specialise in creative content marketing strategies that build a connection between your brand and your audience to help attract new business for your company.
Producing engaging content that is not only compelling but SEO friendly doesn’t just happen overnight. We create content that excites, informs or solves problems for your potential customers.
Our strategy aims that once we’ve gained a potential customer’s attention through our marketing activity, we then use content to keep your brand at the forefront of their mind. This in turn drives your audience further along the buyer’s journey until they become a customer.
The statistics speak for themselves...
Here are some figures to showcase to you how content marketing is helping businesses improve their ROI:
3x
Almost two thirds of marketers – 60% – produce at least one new content asset every single day*
60%
Content marketing costs 62% less than traditional marketing programs & generates nearly three times as many leads*
95%
of B2B service and product buyers consider content as trustworthy when evaluating a company*
(* Source: https://www.wordstream.com/blo...)
Raise Engagement
Target customers searching for your product or service through creative content that puts your brand directly at the heart of it. Informative content like blogs do wonders for early-stage brand awareness and if done right, can set you apart from the competition.
Develop Relationships
Social media allows your audience to ‘follow’ once they have come across your business. Through creative content marketing, you can help build your brand affinity with customers looking for a product or service and ensure your business is at the forefront of their minds.
Increase Visits & Leads
The strength of a good content marketing strategy is in providing the information and answers that your target audience is looking for. Driving high-quality targeted traffic to the site from content that search engines favour will increase the number of quality leads you to receive.
Analytics & Key Metrics
Our main purpose when building a content marketing campaign is to ensure it attracts qualified prospects who are more likely to one day become customers. All of our content marketing campaigns are analysed through using our various analytics and key metrics to ensure that we are providing compelling content and driving the most relevant traffic to your website.
67% of marketers report that content marketing generates demand/leads, which is due to two main factors:
- Established Authority and Trust: Content allows you to show off your knowledge in your industry and become that trusted voice around potential clients.
- Your business will become more visible due to Search Engine Optimisation (SEO): If your website is full of optimal content it will start to rank higher in search terms that potential customers are looking for.
At Netmatters, we offer one holistic view of all the marketing channels. Our clients see us as their full-service, in-house marketing team who are highly experienced in both B2C and B2B content marketing, SEO, PPC, CRO, Email and Social Media marketing.
A Wild Success - ZSEA - Digital Case Study
The Client The Zoological Society of East Anglia (ZSEA) is a wildlife conservation charity that mana...
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Our Digital Marketing Partnership With The Gi...
The Client The Girls’ Day School Trust (GDST) is the UK’s leading family of 25 independent girls’ sc...
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Tourism & Leisure - Increasing Revenue with a...
The Client Searles Leisure Resort, on the beautiful North Norfolk coast, is an award-winning UK holi...
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We have been with Netmatters for almost 2 years due to out growing out previous web agency. Netmatters are very thorough with the work they carry out and quick to act on work. They currently work on our website, PPC and SEO on a monthly basis.
William Godfrey - Sweetzy
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Call Us On:
01603 70 40 20
Locations:
London Office
Cambridge Office
Wymondham Office
Great Yarmouth Office
Business Hours:
Monday to Friday
07:00 - 18:00