Analytics & Key Metrics
Our main purpose when building a content marketing campaign is to ensure it attracts qualified prospects who are more likely to one day become customers. All of our content marketing campaigns are analysed through using our various analytics and key metrics to ensure that we are providing compelling content and driving the most relevant traffic to your website.
67% of marketers report that content marketing generates demand/leads, which is due to two main factors:
- Established Authority and Trust: Content allows you to show off your knowledge in your industry and become that trusted voice around potential clients.
- Your business will become more visible due to Search Engine Optimisation (SEO): If your website is full of optimal content it will start to rank higher in search terms that potential customers are looking for.
At Netmatters, we offer one holistic view of all the marketing channels. Our clients see us as their full-service, in-house marketing team who are highly experienced in both B2C and B2B content marketing, SEO, PPC, CRO, Email and Social Media marketing.
Latest Digital Marketing Case Studies
The Client The Zoological Society of East Anglia (ZSEA) is a wildlife conservation charity that mana...
The Client The Girls’ Day School Trust (GDST) is the UK’s leading family of 25 independent girls’ sc...
The Client Searles Leisure Resort, on the beautiful North Norfolk coast, is an award-winning UK holi...