Looking To Sell Online? An eCommerce Website May Be Exactly What You Need

James Gulliver
Posted by James Gulliver
30th March 2020

ecommerce website

Are you interested in enquiring about an ecommerce website, we encourage you to get in touch with us.

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If you are still looking to find out more, have a read of our latest article.

Looking to sell online? An ecommerce website may be exactly what you need

Times are hard at the moment, with potentially months of uncertainty still stretching out in front of us.

Whilst some businesses have been able to adapt their operations to minimize the level of disruption, others are struggling to stay afloat due to lack of resources, their industry or where they sell their products, meaning that in some instances, doors to businesses are being closed.

Throughout 2020, thanks to the efforts of our team, combined with the efficiencies gained by using our own bespoke administration system and an ability to quickly adapt to the ongoing situation we have been able to operate with some normality. We have also found ourselves in the position to help a number of other businesses to do the same. When it comes to retail especially, we are seeing businesses shut up shop over the last few weeks because they lack an online presence or the website they do have has limited functionality. This has left many businesses thinking that they have no choice but to close their doors, because they have no other way to operate.

Over the years, we’ve worked with countless businesses to deliver a solution that moves their products and services online, meaning some, if not all, of their business can continue to operate – even without having a bricks and mortar premises. 

In these times, it’s crucial to do what you can to keep things as normal as possible, putting your business in a position of strength for when the madness is over and we want to be the ones to help you do it. 

The most important ecommerce statistics for 2020

    It is expected that by 2040, 95% of all purchases will be via ecommerce

    Consumers prefer to shop online as it gives them 24/7 access to your products

    43% of all ecommerce traffic comes from Google Search 

    Slow sites lead to 75% of all cart abandonment

    Over one third of Google product searches convert into purchases within 5 days

I Want A Website

How an online presence can keep your business thriving:

Despite so much moving online these days, some businesses are still resistant to do the same for their business but, with the nation now working remotely and spending time browsing the internet or shopping online, can your business risk not being in this arena? 

We understand that for some small local businesses, part of the charm is to stay small and only sell locally, however, in this time of crisis, that will mean your entire business halts. But it doesn’t need to.

  • Say you are a local chocolatier that has up until recently, always sold your bars and treats in local cafés or garden centres. Recent events have forced them to close their doors and now your customers can’t access your chocolate. But that doesn’t need to be the case – a simple ecommerce solution could rectify this issue, allowing you to distribute your chocolate to loyal and new customers across the region, keeping you going until your chosen retail space becomes available again.

Not only will you be able to continue making sales on your products, but it allows you to maintain service delivery to your customers. 

  • For example, an integrated booking system will allow customers to make appointments and request information, allowing you to get back to them at a later date. This keeps you connected whilst maintaining the usual high standard of customer service, something you may not be able to monitor through just a phone system, especially if you are experiencing an unusual volume of calls.

This ties in nicely with the notion that your website is ‘always on’. As previously mentioned, your audience are going to be at home a lot, meaning they will be browsing the web at different times of the day.

  • The beauty of an online presence is that it remains open at all times, allowing customers to take action and access it whenever they can, without being restricted to opening hours. The key point to remember is that the more accessible to customers you are, the more likely they are to choose to use your business ahead of your competitors. If you aren’t available to assist them, you are only going to lose out.

Online Shop Open


What solutions are available?

We believe now is the time that all businesses should be online and we have tailored solutions available to ensure that your business has a site that works with you to deliver the most to your customers during this difficult time.

1. Pay monthly websites 

We can appreciate the resistance to a site based on costs, which is why we want to mention our pay monthly websites. These sites allow you to have an expertly designed, online presence, but by paying monthly, it makes the costs much more manageable. This means whilst it gets off the ground, you aren’t breaking the bank. These sites come with 5, SEO friendly web pages, an SSL certificate and efficient web hosting. Perfect for the small business looking to go online including those that are looking to sell products as an e-commerce retailer.

2. Ecommerce platform 

As we mention, now is the time to sell online and reach those customers who can no longer visit your store. We have worked with many businesses across a range of industries to develop an integrated ecommerce site that allows customers to transact with you through the internet. We take the requirements and build a platform that deals with orders and payments in the most efficient way, meaning a smooth transition from retail to online environment for your organization. 

3. Bespoke website builds 

Our team of expert web designers thrive off creating a unique experience for your customers and can build you a website from the ground up. Working with you from a design and functionality perspective, they can create an online space that keeps you ahead of your competitors and delivering the most to your customer in their time of need. This style of website, also comes with a structured payment option to help you effectively manage your resources.

4. Adding a personal touch 

You may think that if you already have a site, we won’t be able to help you but we know there’s always some way to improve. We can work with you and your existing site to add more functionality, different content, change parts of the design or improve its structure to ensure your site is in the best state to drive your online business. We have experience working with a range of platforms.

Choosing the right platform

Selecting the right e-commerce platform that your products will be sold on can be a daunting task. The platform you decide is important if you are looking to from your catalog exponentially.

If you only have a few products to sell you have more options as you are not limited by database quotas. But if you predict to have thousands of products in the future it will be very costly and time-consuming to move thousands of products to another platform.

Software As A Service

Off The Shelf Software

Bespoke Solution


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Which platform should you choose?

1. SAAS (Software as a Service)

The quickest and least expensive route to market. For a small monthly payment a store or retailer can set up an ecommerce site relatively easily, Providers such as Shopify.com or Bigcommerce.com offer front-end page builders and templates to get you started quick. Although these platforms can get you online quick, we only recommend to those just looking to dip their toe into e-ecommerce. Due to the use of template, creating a site with your brand identity is not an option   

2. Off-the-shelf software

Off-the-shelf solutions are available for those who have some technical knowledge. Typically someone would need some strong technical knowledge to customise this software and and  add new features.  Magento and WooCommerce (for WordPress) are examples of 'off-the-shelf' e-commerce software, they have a lot of features and a developer can squeeze more features out of them.  A major drawback of off-the-shelf software is that unlike platforms like Shopify a layperson will not have the ability to customise their site easily.    

3. Bespoke solution

A bespoke solution will be an exact fit for your business but you will have longer time to market. There is no way around the fact that bespoke solutions will cost your business a lot more than any other platform.   However, bespoke solutions are a lot leaner than other platforms as all unnecessary features are removed, leaving you with features that only your business requires.

How easy is an online store to manage?

One of the things most store owners fear about going in online is not being able to manage their inventory properly. However, thanks to a number of easy-to-use e-commerce platforms anyone can easily manage their inventory once a website has been set up. 

Or if you are looking for a bespoke solution, we have an in-house content management system that is easy to use and you can update all aspects of your website from one place.

Can we help you?

If any of the above resonates with your business, the time to act is now. Despite premises being closed, the internet never stops and your customers are still looking for ways to buy your products and make the most of your services.

If we can assist you in taking your business into the digital arena, we encourage you to get in touch with us by calling us on 01603 515007 or by filling in the form below.



Sources

  • Nasdaq
  • Kinsta