7 Things you can do to make your website more visible to Google

Posted by Netmatters
17th September 2015

Getting your website visible to Google is one of the most important aspects towards online success, and you can do a few things to make your site stand out a little more to the search engine giant. Having a website alone is in no way a guarantee to web success however, and you’ll have to do a few things more than these quick tips and tricks to make your site rank high in your industry in the long run such as content creation, webpage optimisation, ensuring you’re relevant to your audience and much more. Here are 7 things you can do to make your website that little bit more visible to Google.

1) Setting up Google Analytics on your website 

This is one of the most basic things you can do in order to track the success of your online presence, and this is a must for anyone. Google Analytics is one of the best ways to discover more about the traffic coming to your site, for example what words they searched to find your site. This information can then be very quickly put to use to optimise your site further, and you might just discover some issues you have along the way also.

2) Registering yout site up for Google Webmaster Tools 

Webmaster Tools is a free indexing tool created by Google that is designed to submit your website and sitemap for indexing on Google. It also is a useful in terms of discovering any crawl errors, any spammy backlinks, and what similarly to Google Analytics it will also allow you to identify what drives traffic to your site. By using Webmaster Tools you are letting Google know that your site actually exists, which of course is crucial in getting your site in the search results.

3) Setting up a Google My Business/Google+ page 

Google My Business allows you to create what is essentially a business Google + page. This might not seem like a crucial step towards getting your name out there, but it actually allows for your business to appear at the top of the listings for whatever category it is in, in the form of a My Business listing. This displays useful information like phone number, a website link, opening times and an address.

4) Use relevant keywords, descriptions and titles

This is one of the more obvious tricks, but it is surprising how often this is done completely wrong. You need to ensure that any descriptions, titles, keywords and meta data is relevant to the content on the page. If you are using keywords or titles that are not related to the content on the page then Google will see your website as spammy, and may penalise your site.

5) Update your website frequently 

This might seem like it wouldn’t make a difference, however it is actually one of the most important things that Google focuses on to rank a website, and having fresh, up to date content will assist your website to rank highly much more than most people think.

6) Having a logical URL structure

Having a logical URL structure is another thing that bodes well for your website when thinking about search engines. A logical URL structure is useful not only for your users, but also for the search engine spiders. Another thing is having a sitemap on your site, which includes a set of links to every page on your site. This has become almost a necessity, as it helps the search engine spiders to crawl every page in your site, no matter how deep it is.

7) Ensuring that your site is mobile friendly

Having a mobile friendly web design is one of the best things that you can do for search engine visibility. Bear in mind that there is over 2,000,000,000 mobile devices in the world as of 2015, and search engines have begun penalising those who do not have a mobile friendly web design in place. You can check if your website is mobile friendly by using Google’s own tool in Webmaster Tools.

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