Insights
Facebook's New "Verified" Tick for Businesses
Business pages on Facebook can now be checked to display a verified mark next to them when they have...
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8th October 2015
30 Day Refund Now Guaranteed for Faulty Goods...
New consumer protection laws come into force under the Consumer Rights Act. For the first time ever...
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1st October 2015
Think of your Brand: Website Marketing
Marketing your brand digitally should be treated just as carefully as physical promotion of your bus...
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27th August 2015
SEO; Quality vs Quantity?
Why Is More Not Always Better? When you are trying to optimise your website the one thing that you s...
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25th August 2015
B2B Vs B2C Content
Is there a difference in content consumption? With B2B and B2C content the end goal is vaguely simil...
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10th August 2015
Email Triggering; What is it and Why Use it?
What is event triggering? Event triggering is the marketing strategy of using data on a user to send...
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10th August 2015
Digital Marketing Plans; SOSTAC®
What is SOSTAC®? SOSTAC® is a digital marketing planning model that was created in the 1990’s by PR...
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10th August 2015
B2B Vs B2C PPC
B2B Vs B2C PPC, Why is it different? B2B and B2C are different in almost every way, and PPC (pay per...
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10th August 2015
Press Releases; Why and How?
What are Press Releases? Press releases are a huge part of how a company optimises its site and they...
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30th July 2015
Business and Consumer marketing; is there any...
Business to business vs business to customer marketing; basic differences The idea behind why this i...
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30th July 2015
B2B Vs B2C Conversion; What's the Difference?
The basics of marketing; both sides of the story. In marketing there are two different sides of the...
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29th July 2015
Customer Lifecycle Marketing; What's it all a...
What is Customer Lifecycle? Conversion rate is the main statistic that everyone in business focuses...
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29th July 2015
