You’ve heard your competitors are making a killing through Social Media and their strategic marketing and you make a decision to replicate their tactics; and why wouldn’t you... after all; they must know what they are doing, right?
But, what if they too are doing it in response to another business? What if they haven’t done their research and it doesn’t pay off for them?
Strategic Marketing allows you to bring all of the questions above into perspective, giving you greater confidence on the steps you take and the outcomes you can expect.
Understanding your current situation and what is needed to get you to where you want to be is a crucial to the success of your marketing activities and your business.
Strategic planning allows you to look at the bigger picture, without getting bogged down with technicalities, so that you can make informed business decisions.
Your website has been trading for years – Could you maximise the value of your existing customers and suppliers? Could you maximise the efficiency of your existing systems and processes? Your website is brand new – Do you have the tools most suited to the job? Do you have the resources needed to achieve your goals?
- Efficiency: Streamline what you already have and make wise decisions on what you don’t.
- Timings: Focus on critical activities and plan ahead for nice-to-haves.
- Cost: Invest a little now to save a lot in the future.