Case Study: Website Redesign and E-Commerce Launch for Easters of Norwich
Posted by Netmatters
12th September 2025
12th September 2025
Who Is The Client?
Easters of Norwich is a family-run fruit, vegetable, and dairy wholesaler based in Norfolk. With over 40 years of experience, they supply high-quality fresh produce to a diverse range of customers, including restaurants, hotels, pubs, schools, shops, factories, and outside caterers. Known for their reliability and commitment to premium produce, Easters has built a strong reputation within the local community. Their passion for quality extends from traditional wholesale operations to innovative direct-to-consumer offerings, reflecting a company that continually evolves while maintaining its family values.
What Was The Problem?
Before the pandemic, Easters of Norwich launched their very first website, marking an important step into the digital world. However, when COVID-19 disrupted traditional business operations, Easters needed to pivot quickly to meet the changing demands of their customers. They introduced Home Delivery boxes, allowing individuals and families to receive premium produce directly at their doorsteps. This was a new venture for a company historically focused on B2B relationships, and it required a digital presence that could handle both wholesale and direct consumer sales efficiently.
As Easters experienced rapid growth over the next five years, their original website no longer reflected the full scale of their business. The challenge was to create a platform that not only showcased their premium produce but also supported their expanding operations and future ambitions. The solution needed to be more than just a visual refresh - it had to be a strategic digital foundation for long-term growth.
What Was Our Solution?
To support Easters’ continued growth and digital transformation, we delivered a complete rebrand and a new e-commerce WordPress website. The refreshed site features an intuitive layout, clear product displays, and a streamlined shop area that caters to both wholesale clients and individual consumers. Special attention was given to creating a user-friendly experience that highlights Easters’ premium produce, reinforcing the quality and care behind their brand.
Beyond aesthetics, the platform was built to be future-proof. It is designed for seamless integration with Easters’ bespoke Business Management system, ensuring that as their operations evolve, the website can grow alongside them without disruption. This approach guarantees efficiency, scalability, and a smooth user experience for all customers.
What Was The Result?
The new website has strengthened Easters’ online presence, enabling them to showcase their extensive range of products more effectively and attract a wider audience. By embracing digital tools, Easters has expanded their reach beyond traditional B2B customers, bringing fresh, local produce directly into homes across Norwich and the surrounding area.
This project highlights the power of digital transformation for established family-run businesses. By modernising their online platform, Easters of Norwich has positioned itself for continued growth while staying true to their core values of quality, reliability, and community focus. The collaboration between Easters and our team demonstrates how a thoughtful, strategic digital upgrade can empower long-standing businesses to adapt, innovate, and thrive in a changing market.
Is Your Website Helping Your Business Grow?
If your current website isn’t reflecting the quality of your products or making it easy for customers to buy from you, it might be time for a redesign. Whether you need a more intuitive shop, a modern look, or a platform that can grow with your business, Netmatters can help. Get in touch today or fill out the form below to discuss how we can create a website and e-commerce solution tailored to your needs.
