New Custom Website For JW Automarine & JWA Rentals
We delivered two modern, multilingual WordPress websites, improving UX, SEO, and content control while supporting global growth.
The Client
JW Automarine & JWA Rentals
JW Automarine is a leading UK-based manufacturer specialising in radio-frequency welded PVC and PU fabric products, including inflatable and rigid flexible fabric systems used across marine, subsea, rescue, military, and industrial sectors. With over five decades of experience, the company has established itself as a go-to manufacturer within the global subsea and marine industries. Their innovative, high-performance solutions are trusted by some of the world’s largest engineering and offshore organisations.
Alongside their core manufacturing business, JW Automarine also operates JWA Rentals, a dedicated division providing specialist marine and subsea equipment rental.
The Challenge
Limited Functionality & Optimisation
Despite their strong industry reputation, JW Automarine recognised that their existing websites were holding them back from achieving their marketing and lead generation goals. Both the JW Automarine and JWA Rentals sites were outdated in design, difficult to navigate, and lacked the functionality and flexibility needed to communicate effectively with their specialist audiences.
From a user experience (UX) perspective, the sites were not optimised for modern browsing habits. Poor structure and limited content control made it difficult for internal teams to update key information, showcase new products, or leverage digital marketing campaigns.
Crucially, the sites also lacked search engine optimisation (SEO) foundations and multilingual capability, essential for reaching their international customer base. With the business poised for growth and diversification, it became clear that a complete overhaul was needed to bring both websites in line with the company’s ambitions.
The Solution
Building two custom WordPress websites
Our web design team delivered two fully custom WordPress websites, each designed to meet the distinct goals of JW Automarine and JWA Rentals while maintaining a unified brand identity.
We implemented a modern, UX-led design approach that prioritises intuitive navigation, clear content hierarchy, and visual storytelling, ensuring visitors can easily understand the company’s expertise and product offering. Each site features a bespoke page builder tool, empowering internal administrators to manage and expand content without technical limitations.
Our team delivered:
- Browser-detected multilingual functionality to serve a global customer base.
- Future-ready architecture designed to support e-commerce integration.
- Comprehensive pre- and post-launch SEO strategy, laying the groundwork for improved organic visibility.
- Optimised lead generation pathways tailored to each business division.
The result is two websites that not only enhance brand perception but also provide the technical and strategic foundation to drive long-term growth.
The Results
Maximised online growth
The transformation marks a significant step forward in the brands’ digital evolution. The platforms now offer a modern, professional, and scalable online presence that will enable future marketing initiatives, support international engagement, and reflect the innovation that defines JW Automarine’s work.
The feedback
"Launching both websites was a key step in elevating our brand and creating a stronger base for marketing strategy guiding our next phase of growth" - Jen Strike
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