Insights

SEO; Quality vs Quantity?

Why Is More Not Always Better? When you are trying to optimise your website the one thing th...

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Netmatters Ltd
Posted by Netmatters Ltd
25th August 2015

Digital Marketing Plans; SOSTAC®

What is SOSTAC®? SOSTAC® is a digital marketing planning model that was created in the 1990’s...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

B2B Vs B2C Content

Is there a difference in content consumption? With B2B and B2C content the end goal is vague...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

B2B Vs B2C PPC

B2B Vs B2C PPC, Why is it different? B2B and B2C are different in almost every way, and PPC...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

Email Triggering; What is it and Why Use it?

What is event triggering? Event triggering is the marketing strategy of using data on a user...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

Business and Consumer marketing; is there any...

Business to business vs business to customer marketing; basic differences The idea behind why t...

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Netmatters Ltd
Posted by Netmatters Ltd
30th July 2015

Press Releases; Why and How?

What are Press Releases? Press releases are a huge part of how a company optimises its site and...

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Netmatters Ltd
Posted by Netmatters Ltd
30th July 2015

Digital Marketing Trends; why is it important...

What is meant by Digital Marketing Trends? Digital Marketing is a tricky business, and the thi...

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Netmatters Ltd
Posted by Netmatters Ltd
29th July 2015

Customer Lifecycle Marketing; What's it all a...

What is Customer Lifecycle? Conversion rate is the main statistic that everyone in business focu...

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Netmatters Ltd
Posted by Netmatters Ltd
29th July 2015

B2B Vs B2C Conversion; What's the Difference?

The basics of marketing; both sides of the story. In marketing there are two different sides of...

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Netmatters Ltd
Posted by Netmatters Ltd
29th July 2015

About Digital Marketing Automation

What is Digital Marketing Automation? Digital Marketing automation is the use of software to aut...

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Netmatters Ltd
Posted by Netmatters Ltd
21st July 2015

The Importance of Email Marketing Personalisa...

What is email marketing personalisation? Email marketing is a complicated and sophisticated tra...

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Netmatters Ltd
Posted by Netmatters Ltd
19th July 2015