All Articles

Positive ROI through PPC

Background Netmatters took over management of an Adwords account which consisted of e...

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Netmatters Ltd
Posted by Netmatters Ltd
25th August 2015

SEO; Quality vs Quantity?

Why Is More Not Always Better? When you are trying to optimise your website the one thing th...

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Netmatters Ltd
Posted by Netmatters Ltd
25th August 2015

What Can you Do To Appeal to Consumers Psycho...

Why Using Consumer Pyschology is Increasingly Important With today's overly competitive market i...

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Netmatters Ltd
Posted by Netmatters Ltd
24th August 2015

Consumer Psychology and Emotions; How should...

What is meant by consumer psychology? Consumer psychology is all about the thought processes th...

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Netmatters Ltd
Posted by Netmatters Ltd
24th August 2015

Budgeting for Search Marketing

Budgeting in general, what’s it all about? Budgeting for marketing overall can difficult, but t...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

Email marketing; List Management

What is list management? List management is the maintenance of all the email addresses that y...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

Budgeting for Content Marketing

Budgeting for content marketing; what to do Budgeting for content marketing can be hard, and f...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

Budgeting for Social Media Marketing

What do I need to think about when budgeting for social media? Social media may not instantl...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

B2B Vs B2C Content

Is there a difference in content consumption? With B2B and B2C content the end goal is vague...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

Email Triggering; What is it and Why Use it?

What is event triggering? Event triggering is the marketing strategy of using data on a user...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

Digital Marketing Plans; SOSTAC®

What is SOSTAC®? SOSTAC® is a digital marketing planning model that was created in the 1990’s...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015

B2B Vs B2C PPC

B2B Vs B2C PPC, Why is it different? B2B and B2C are different in almost every way, and PPC...

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Netmatters Ltd
Posted by Netmatters Ltd
10th August 2015