Guides

Are You Falling into the One Channel Trap?

Do you ever question the extent to which you understand your audience?Do you struggle in collectin...

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Netmatters Ltd
Posted by Netmatters Ltd
6th June 2018

3 Common Myths about PPC

When done right, pay-per-click advertising (PPC) can be a fantastic marketing tactic. You can crea...

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Netmatters Ltd
Posted by Netmatters Ltd
17th April 2018

Is PPC Right for My Business?

Pay-per-click advertising (PPC) is an effective way of driving customers to your website - as the...

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Netmatters Ltd
Posted by Netmatters Ltd
9th March 2018

Whitepaper: Writing for SEO Best Practice

You’ve probably heard a lot about the relationship between SEO and content writing. Many guides may...

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Lewie Carton
Posted by Lewie Carton
13th February 2018

How To Write Meta Descriptions Your Customers...

Having a successful search engine optimisation (SEO) strategy is about more than just ranking highly...

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Lydia Whitney
Posted by Lydia Whitney
19th December 2017

Honeypots For Ghost Form Submissions (Web Spa...

Websites with spam content are rendered as low quality by search engines and users alike. This coul...

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Netmatters Ltd
Posted by Netmatters Ltd
5th February 2016

Google Panda Update/Integration?

In January 2016, our digital marketing team noticed some ranking changes in the search results pages...

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Netmatters Ltd
Posted by Netmatters Ltd
14th January 2016

How To Write For Search Engines

Writing content for a website can be a complex task, because you need to consider how it will be...

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Netmatters Ltd
Posted by Netmatters Ltd
30th October 2015

Content Marketing; Why Do You Need Content?

Content marketing is one of the most effective ways to rank highly within Google's search engine res...

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Netmatters Ltd
Posted by Netmatters Ltd
23rd October 2015

5 Things You Can Do On Social Media to Appeal...

Social media is one of those areas of marketing that has no clear “success” formula, and as such...

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Netmatters Ltd
Posted by Netmatters Ltd
15th October 2015

Is Twitter an effective marketing tool?

With the ever-evolving social media space that we experience in today’s age, it can be difficult...

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Netmatters Ltd
Posted by Netmatters Ltd
29th September 2015

Are keywords really important for your busine...

Google’s search algorithms have matured massively over recent years and at one stage anyone could ra...

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Netmatters Ltd
Posted by Netmatters Ltd
25th September 2015