Site Re-launch for Northern Diver
21st February 2017
Northern Diver appoints Netmatters to help with the re-launch of their eCommerce site. Northern Diver is one of the most innovative, trusted and competitive brands around when it comes to open water suits and diving equipment. Offering a huge stock, including everything from drysuits and undersuits to buoyancy control devices - and taking it upon themselves to understand divers' needs - they have integrated this ethos into their work; becoming synonymous with reliability, quality, and diving technology.
This multi-stage web development process started with an open dialogue and lots of discussion around what exactly Northern Diver required from their new site. These expectations and objectives were extended to what was required from the site in the short, medium and long-term. Once the design and functionality were agreed, development work began and the open dialogue of feedback continued.
Northern Diver's new site contains powerful eCommerce functionality, as well as the ability to manage content, pages, and products with ease. The site is built on the latest in web development standards and is fully responsive on all devices - allowing easy shopping for all customers - no matter what the device they're using. The bespoke and tailored nature of Netmatters' web development, means that all of Northern Diver's current processes are easily integrated into the site - from payment gateways to product stock - and the system will become ever expanding, with the technology growing alongside the brand. Employees can update all aspects of the site easily, quickly and with no technical knowledge.