Press Releases; Why and How?
30th July 2015
What are Press Releases?
Press releases are a huge part of how a company optimises its site and they’re also great for publicity. Press releases have been used for a long time, and the layout of a press release follows the same standard format that they did over 100 years ago, when they were used by newspapers and other news media to announce new developments. Press releases today get thrown around by the bigger companies; however the smaller companies often miss out on the multitude of benefits that press releases offer.
Press releases are a great way to promote your brand, and they offer a method of acquiring unique links for SEO. It is not only the backlinks to your page that make a press release useful, but it is also the natural publicity that a press release gives. Press releases are a great way to not only show what your company just did, but also a great way to show off the success of your company to others who may be interested in the advancements of your brand. When done correctly press releases can translate into more customers and sales, with natural buzz being created around your company’s brand.
For smaller, more local businesses press releases are still incredibly useful, and they can be used almost as a reliable source for local citations. If done well, there is a chance that a local newspaper could pick up on your press release and publish it as an article in their newspaper or website, and this is free publicity. Press releases also incorporate well with social networks, and if you do create a press release for a new event at your company be sure to share it on your social mediums.
What Makes a Press Release Good?
- Cover the basics! - A good press release will need to cover all of the basic aspects that the reader will need to know. These are things such who, what, when, where and why. Be sure to be as specific and informative as possible, as the entire point of a press release is to inform others about an event at your business.
- Geo Tags – make sure that you mention where your business is in your press release, as this will get you more relevant people viewing the results and makes your press release likely to spark interest from local news sites or newspapers. Try to get your full address and phone number to maximise the value you are getting from your article.
- Be a little human! – if you create your press release with the readability in mind then you are off to a start, but if your press release tells a story and provides a human narrative it will help with the distribution of your press release. Go beyond the facts, get a little backstory going and write with the wider audience in mind. You want to get as much social interaction as possible and the more publicity the better.
- Keywords – Keywords are fundamental in a press release, and if you get a good variety of keywords that are completely relevant to your press release then you will get much more interest than if you had not. Think about what consumers of your product would be looking for; match what the topics your consumers are interested in before writing your press release.
- Topic – here is another factor in the press release issue, you must only create press releases for interesting, relevant advancements. Do not waste people’s time with something that is not engaging to read, and that your press release will catch your consumer’s attention.
- Link to your site! – When writing your press releases remember to insert links to your site within the article. Links to your own website, your social mediums, and inserting your email for contact reference into your article are all ways to improve the publicity created by your press release.
Press releases are a great way to get the word out there about your brand, and if you do it right they can hold a lot of value for your marketing campaigns. When a press release for a small company does get released onto a newspaper, social networks, press release sites and the such then it is possible that you see tangible increases in custom and sales simply from the publicity it created. Press releases should always be written well, and have a lot of thought behind them to be effective.