Independent Estate and Letting Agents, Robert Moy appoint Netmatters to build their new website, together with a bespoke administration system designed to increased efficiency and profitability. Based in Norwich, they had two key objectives: to expand their marketplace through digital channels and to streamline the process of showcasing the properties, both for sale and rent.
The new website combines a sleek and mobile-friendly design with a powerful backend content management system which allows employees to create and/or update properties, images, content and any other aspect of the website, without requiring any coding skills.
The multi-stage process includes discussions around key objectives/targets and to understand expectations of what the site is to deliver in the short, medium and longer terms. Once the design and functionality was finalised, development work began. Our Project Management team, using the same in-house workflow platform remained in constant contact and managed each stage of the project through its respective milestones to completion.
Due to the niche functionality nature of showcasing multiple properties, standard off-the-shelf solutions are more limited in their offering, but this website/admin system combination can now easily manage their needs. The tailored backend functionality future proofs the digital aspects of their business and website, allowing a more proactive approach to industry changes in the future.