Mr Plastic Case Study

Netmatters Ltd
Posted by Netmatters Ltd
26th September 2016

Background:

Based in Norfolk, Mr Plastic have worked long and hard on developing an impeccable reputation, and continue to pride theirselves on an unrivalled delivery service. With huge sums of experience in the trade Industry, as well as good honest advice for the DIY enthusiast, they have fully-trained staff on hand to guide you through the countless rules and regulations; that catch out even professional builders.

Problem:

The website was receiving a relatively low-level of visitors, but of those that were visiting the site, the actual conversion that resulted in a purchase was low. The company were also continuing to receive a sum of enquiries, over the phone, instead of transacting online. 

Solution:

In order to improve the aforementioned problems, we established the order in which we should look to address these tasks. First and foremost, our priority was to address on-site conversion. After all, even if we improved the traffic to the site by large sums, if the visitors were - ultimately - not going on to transact, there would be no value in the work we were doing, from the client's perspective. After further investigation, we established that the cause for the calls generated by the website was due to issues in the sales process, making it difficult for users to actually go on and transact; with the information they were receiving being a bit unclear. We looked to streamline the purchasing process, as much as possible, whilst improving the information provided to potential customers at every stage of the journey. 



Result:

Over the course of the last 18 months, total monthly visits vs. total monthly eCommerce goal completion conversion rates have improved from 0.4%, right up to 2%. This improved conversion ratio, alongside massive improvements in traffic volume to the site, have resulted in total order completions improving by over 600% in total. In fact, when assessing performance, October 2016 was the best performance in terms of total goal completions - and eCommerce revenue -  in the sites history.


Case Studies See How We Do It

Progress Recruitment Case Study

The Client Progress Recruitment are one of the UK’s leading Motor Trade Recruitment Specialis...

Read More
Adam Carman
Posted by Adam Carman
14th May 2018

Northern Diver

The Client Northern Diver are a market leader in the manufacturing and sales of drysu...

Read More
Alex Chenery-howes
Posted by Alex Chenery-howes
4th April 2018

ip21 Case Study

The Client ip21 are a leading firm of Intellectual Property Attorneys and Management Consultant...

Read More
Alex Chenery-howes
Posted by Alex Chenery-howes
27th March 2018