How We Got Rid of Spam Referrers

Netmatters Ltd
Posted by Netmatters Ltd
12th June 2015

Google Analytics now make it easy for you to exclude data sources you do not want to take into account within your reports and to eliminate false data being generated by Spam Referrers.

Alongside our A to Z List of Spam Referrers, the following steps will allow you to discard data which may be over-inflating your true figures.


Acquisition > All Traffic > Channels:

Google Analytics menu highlighting the Channels option


Click on Referral:

Google Analytics menu highlighting the Referral group


Identify Spam Referrers from the list:

Google Analytics screenshot highlighting the spam referrers

Admin > Property > Tracking Info > Referral Exclusion List:

Google Analytics screenshot showing how to exclude spam referrers


Click on Add Referral Exclusion and submit each of the domains you have identified as a Spam Referrer.

If you accidentally add one which shouldn't be excluded from your reports, simply click the Remove link.

Google Analytics screenshot showing list of excluded spam referrers

Guides See How We Do It