Whitepaper: Writing for SEO Best Practice

Lewie Carton
Posted by Lewie Carton
13th February 2018

You’ve probably heard a lot about the relationship between SEO and content writing. Many guides may tell you it’s just a matter of using standard SEO tricks; from picking the right keywords to having the perfect length for your meta-description.

Well this guide is different.

Written content is a simple and cost-effective way to get your audience’s attention. However, there are two main ways many brands miss the mark:

  1. They underestimate the importance of well written content. No matter how well-designed or functional your website is, poorly written content will confuse and frustrate your audience.

  2. They don't go far enough in understanding what their audience wants. This often leads to businesses wasting time and resources on content that has no clear purpose.

This is where SEO comes in. By finding out exactly what people are searching for, you can deliver useful, relevant content.

To assist creation of this website content, this guide combines SEO best practice with writing tips, helping you create compelling copy with a full understanding of layout and focus.

When it comes to content, it’s so much more than the actual words.

Here, you will gain a holistic approach to SEO content writing. Not only will you form relevant objectives, ahead of writing enticing copy, you’ll also understand the fine balance of technical SEO elements. We also include some helpful tips in understanding how to promote to a wide – and engaged – audience.

So, if you’re interested in the following:

  • Understanding your audience

  • Aligning content creation with your long term marketing strategy

  • Creating content that flows well and engages your audience

  • Retaining your audience’s attention with the right structure and layout

  • Prompting audiences to take action in a way that meets your goals

  • Guaranteeing exposure online with technical SEO tips

  • Generating interest in your content through multiple channels

You won’t want to miss out on this must-have guide: ‘Writing for SEO Best Practice’

Start creating quality content today!