Google's Mobile-Friendly Update

Posted by Netmatters
29th April 0015

Google's Mobile-Friendly update rolled out this month (21st April), this will change the way Google ranks pages, giving higher ratings, in search engine results pages (SERPs), to the pages that are optimised to be Mobile-Friendly. This means that users will be able to view higher quality and better optimised pages on mobile devices, no more horizontal scrolling or having to zoom in to read the content of the page, however if your website is not yet optimised for mobile use then you can expect to see a drop in the rankings for your business keywords, a drop in traffic and ultimately, a drop in your business. To avoid this drop in business and survive the Google update, we have prepared a guide on how to make sure that your website is Mobile-Friendly. This guide will show you how to check if your website is optimised for mobile devices and how to solve this problem if it's not. This guide will also explain how to set up Google Analytics if you are not already using this service.

What Will This Update Effect?

The Google Mobile-Friendly update will effect:

  1. Only search rankings on mobile devices
  2. Search results in all languages globally
  3. Applies to individual pages, not entire websites

Take Action!

To find out more about why and how to upgrade your website to be Mobile-Friendly, read our article on Mobile-Friendly websites" It's Time to Get Your Business Friendly With Your Mobile".

If you have any other questions, you can contact us via the form below or ring us on 01603 515007 today.