Email Marketing Tools That Are Available To You

Netmatters Ltd
Posted by Netmatters Ltd
20th July 2015

What Email Tools are Available to Assist Marketing?

There are an array of comprehensive tools that exist to assist you with email marketing, and a lot of them are actually free. Email marketing is a very effective avenue of marketing, and it opens up a lot of opportunity with email marketing having a huge reach when compared to some other avenues out there. With the wide availability of email to everyone, customers and businesses alike, there really is no excuse to not having an email campaign to push out awareness of your brand.

Email marketing tools are spread far and wide these days, with a plethora of tools available on open, closed, free and paid platforms. Every tool out there meets different requirements, and it would be totally incorrect to claim that all email clients are created even, because they simply aren’t. Before you take the plunge and start paying for an email tool then you should do a lot of research on it, maybe try a free trial and see how you like the interface and features. A lot of tools work better when they are combined with other tools, and this creates a diverse experience that will tailor to all of your needs.

Most of email tools are paid, and within good reason. They have many features that are fantastic for a sophisticated, intricate email campaign and have all of the necessary aspects to create a truly enticing and engaging campaign.

What are the best Email Marketing tools available?

There are a variety of tools available for email, and with so many of them promising to do the same thing it can be hard to come to a conclusive decision about which one is the best for you. Here are a few of the best tools for small businesses today:

  • MailChimp – MailChimp is a free service in its most basic plan, and it has a bunch of features that make it a compelling option for those who want to try out email marketing before jumping onto the paid bandwagon. The free service offers recipient lists of up to 2000, and with over 7 million users MailChimp has a good idea of what works and what doesn’t. Paid plans can support near unlimited recipients, and even the free version has all of the bells and whistles of what some of the other services require a paid subscription for.
  • CheetahMail - CheetahMail is one of the more advanced services, it has a lot of functionality, but it is all manual so you must be willing to learn. It will be pretty hard to use straight off the mark. CheetahMail is paid and a lot of its innovation comes from third parties so the innovation is taken from more than one source, ultimately leveraging a variety of functions that lean towards fitting nearly everyone’s needs. On the downside, it is more expensive than most of its competitors, and mainly requires an advanced user to take full use of all of that functionality that you pay the extra coin for.
  • Constant Contact – Constant contact is a paid only service, and it costs £15 a month for a basic subscription with only 500 maximum subscriptions. Remember MailChimp offers a forever free service with up to 2000 subscriptions, and a similar plan on Constant Contact will set you back around £25 at least. Constant Contact has one thing over the other two; customer service. They offer a lot of features and functionality, but the thing you pay for is the customer service which, make a basic user much more comfortable as constant tech support is available.

What can email marketing do for me?

Email marketing is a very efficient, and the return on investment of such services is usually tenfold the price that you pay for the service. It drives customer engagements, and allows you to regularly communicate with your clients and customers on a wide scale while staying personal. 66% of all consumers have bought a product online from an email marketing campaign.

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